# Social Media Marketing Automation via Soika AI Agents ### 1. Use Case Overview **Objective**:\ Enable marketers to effortlessly create and deploy social media posts to Twitter, Instagram, TikTok and LinkedIn using natural language prompts inside the Soika Mockingjay platform. The AI agent automatically connects to the default tools, handles authentication, and posts to the respective platforms. **Primary Actors**: * Marketing Manager / Social Media Executive * Soika AI Agent * Twitter, TikTok, Instagram and LinkedIn APIs **Target Platforms**: * Twitter (X) * LinkedIn * Instagram * TikTok #### **Soika Marketing Automation – Business Value Proposition** The Soika Mockingjay platform is an intelligent marketing automation system that allows businesses, creators, and agencies to simplify, scale, and personalize their marketing workflows across multiple social media channels (Twitter, LinkedIn, TikTok, Instagram, etc.) using voice, WhatsApp, or email input. **1. Time & Resource Optimization** **Problem:**\ Traditional marketing requires a team to manage content strategy, design creatives, write captions, post on platforms, and analyze performance — leading to high operational costs and slow delivery. **Solution with Soika:** * Business owners or marketing heads simply voice or WhatsApp a request: “Post a product update on LinkedIn and Instagram tomorrow at 9 AM.” * The AI agent handles content generation, image selection, caption writing, scheduling, and posting. * All this without logging into 5 tools or hiring 2–3 specialists. **Benefit:**\ Save 80% of content ops time\ Run full campaigns without a dedicated team\ Reinvest time in growth, strategy, or sales 2. **Significant Cost Reduction** | Activity | Traditional Cost (Monthly) | Soika AI Agent Cost | | --------------------------------- | -------------------------- | -------------------- | | Content Writer + Designer | $2,000+ | Included | | Social Media Manager | $1,500 | Included | | Buffer/Canva/HubSpot Subscription | $300–$800 | No separate licenses | | Posting across platforms manually | 15–20 hours/month | 100% Automated | Average Savings: $3,000–$4,000/month per business Business owners can initiate or manage campaigns via: * WhatsApp * Voice commands * Email * Web dashboard or mobile app **Use Case Examples:** * “Send a promo post with our August discount offer to LinkedIn and Instagram.” * “Schedule my founder’s blog as a carousel on LinkedIn next Monday.” * “Create a video promo for TikTok using last week’s product update.” ### 2. Flow Summary 1. User gives prompt: *"*Create an AI Agent that acts as a professional, digital, marketing assistance. Its primary function would be to plan, create and post contents across social Media Platforms like LinkedIn, Twitter and Instagram*."* 2. Soika creates an AI Agent tailored to social media posting. 3. AI Agent connects to Social Networking tools via Authorization from Default tools. 4. Tools request OAuth authorization (user grants access). 5. Agent: * Drafts content * Previews for user confirmation * Posts to socials when approved ### **3. Step-by-step Instructions** ### **A. AI Agent Creation**

Steps	Instructions
Step 1	Login with username and password in Soika Mockingjay platform
Step 2	Give a Natural Language Prompt to Soika to create a General Agent -Click on New Chat(Right Panel).
Step 3	Soika will start creating the agent with Agent Name and Agent ID. Soika creates a Agent :Social Media Post Agent
Step 4	Choose your LLM Model for Social Media Post Agent in Edit AI-> AI Model-> llama3.3

### **B. Tool Integration (Twitter + LinkedIn)**


Step 5	Go to Edit AI --> Default Tools under the Tools-->default Tools Section find Twitter, LinkedIn
Step 6	Authorized with the Tools with the help of API Keys and API Secret Keys(Shown below in Image) . Helper link will help to Authorize with the tools
Step 7	Enabled the tools with the help of Tools-> Tools Manager - Default Toggle the button based on the functionalities to be used. Example : Post Tweet
Step 8	Once connected with the tools, Provide System Instructions from Edit AI-> System Instructions

Click on the Helper link for the API Keys. Authorization

Enable the Post Tweet from the tools Manager

### **C. Content Generation & Publishing**


Step 9	Enters a natural language prompt (e.g., "Write a post about new AI update for LinkedIn and Twitter.")
Step 10	Soika interprets the prompt and spins up an AI Agent pre-configured for marketing tasks
Step 11	If you want, you can ask agent to draft the content for you and then once it is approved by user, Agent can publish the Post
Step 12	AI Agent posts the Contents in the Social Networking apps

Tweet Posted on our Profile with Tweet ID

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